Why We Started This
Owning Limerick Ltd began in 2021 because we saw a gap. Too many capable people weren’t claiming their wins. They’d accomplish real things — finish projects, develop skills, earn recognition — but still felt like frauds. That disconnect bothered us enough to do something about it.
The imposter syndrome masterclass didn’t exist because we thought we had all the answers. It came from listening. We talked to people across different backgrounds — professionals doubting their expertise, students convinced they didn’t belong, creatives dismissing their own work. The patterns were clear. The solutions weren’t always obvious.
What we’ve learned over five years: imposter syndrome isn’t about confidence level. It’s about how you’re interpreting your own evidence. You’ve done things. Real things. But your mind keeps moving the goalposts. We built our approach around that specific problem.